Other games from indies I know did the same.
Besides there's a banner in the frontpage for every new release (the ones under the big capsule) and they get 1M impressions. So I don't think people are missing it, maybe are waiting for a sale later or as chudah said, don't have money because of all the releases this month (and upcoming ones).
Ouch. Shame, I was looking to play something else beside Hearthstone! I'll have to make my own sexy card game thenFranka wrote: It's a horrible grinding game, don't bother.