Haha well I think there's a middle way between making quick shovelware and epic revolutionary games
Yes! I think a middle ground is definitely workable.
To me, I will be a little hesitant in taking the use of the word "shovelware" seriously. These days, it's just a code word for "How dare someone like/make a game that I don't!" For example, there are many who claim all Visual Novels are "shovelware". Is that true? Of course not!
I can't speak for anyone else, but I have enjoyed a wide variety of games, from casual lunch break games, middle of the line games, to the triple AAA stuff.
So, I guess I have a bigger capacity of appreciation for what they are. Not games are for all audiences, certainly. Different play for different strokes and different folks. I feel it would be nice if people could ignore what they don't like, and just go for what they like, instead of an insistence towards a 1-track market!