I am not sure exactly HOW MUCH impact it had. I have stats for the clicks of banners:
Loren had 1.14% CTR = 11,848 Clicks (to store page)
SOTW had 0.43% CTR = 4,426 Clicks
based on that yes, of course the banner of Loren was more effective. But if was just that the problem!!! LOL I could solve it in a minute. If we consider those stats, you could say that Loren on Steam sold only 3 times SOTW. Wrong, after 2 weeks it sold 15 TIMES SOTW. No banner/title/name can justify a 15 times difference to be honest, especially if from my own site the sales are just slightly lower than Loren (about 10-15%).
Also my other game Roommates had even more impressive stats:
1.83% CTR = 18,488 Clicks!
And yet sold worse than SOTW
Anyway, I’ve learned my lesson. I’ll put first crazy/silly/stupid/hilarious ideas, discarding more serious ones, since it seems that nowadays the ONLY important thing in a game is to make something “catchy”. Smoked-salmon vs Zombies? 1h gameplay for $4.99? woah amazing give me! = $1M dollars sales. Epic roleplaying saga with 150h of gameplay? what $25 pricetag!!? boring, pass.